Nobby Hill

Here's a small preview of what I've done over the last few years. From live work, pitches and even some branding - click on a picture for a bit more detail. If you want to have a chat about any of it just give me a shout at thisisnobbyhill@gmail.com and I'll pop over quicker than a cheetah who's worked out how to use Heelys. 

Whilst at RPM we pitched for a huge piece of Heineken experiential work, focusing on getting people to explore their city. My AD and I created the concept of Heinekabs - buy a pint, tweet about it, get taken to a totally new pub somewhere and get a pint for free! This opened up the city, got people drinking Heineken and was a large part of their huge 'Star Treatment' campaign. 

In late 2015 you may have seen one of many millions of chocolate bars with this promotion on. Whilst at Initials we pitched for, won and executed this wonderfully punny on-bar promotion. It was the first promotion in Mondelez history that didn't tell you what you could win! We built the promotion and the website and this went on to inform experiential, social and ATL. Oh, and of course spread an incredible amount of joy.

This Detour De France was all about getting Dave to add wit to the world. Along with a whole roster of other ideas we presented a group of lost riders, actually riding around London the day the Tour came through. We ended up creating our own sponsors, our own kits and our own characters. They were released, toured the capital asking for directions, were featured on ITV cycling and got a police escort onto the closed course. Nine lycra-clad blokes who wouldn't shave their legs ended up on The Mall and at the official finish. This is probably one of my favourite days ever and later went on to be nominated for "Outstanding Creative Idea Of The Year" by the Event Awards committee. 

We pitched to win three different Jeep jobs in a matter of months, the rule was you couldn't take all three - so we brought home two. Both were experiential launches of their new flagship car: the Renegade. The first was all about showing off the urban side to the car, and the second it's off-road heritage in a fun new way. Everything needed to appeal to a younger, more adventurous consumer and bring Jeep to the front of their mind. Take a look at the two sides to an incredible introduction. 

This Wagon Wheels pitch was a win, but unfortunately lost it's budget at the last minute. The reason it's still in my book? I put the video was together to show off the idea in the best way possible and i'm still proud of it. It isn't the best video I've made, or maybe the most groundbreaking idea but to this day I still think it fulfils the client's brief of making Wagon Wheels "the Bear Grylls of snacks" and would engage kids, mums, families and more. 

Social and digital are usually integrated into every idea, with a hashtag there or a micro-site here. However I've had the chance and pleasure to work solely in these channels often. I've live-tweeted for Monty Python (and got incredible experience and a brilliant story from it), transformed a small sampling campaign for Captain Morgan Black into a world first and even broken UKTV records for Alibi's Facebook page. 

Excuse me for a moment of indulgent reflection, but there's been some pretty great stuff in the last six years. Of course all the work above is included but award nominations, giant billboards and being published in two online magazines definitely add to the joy. 

From plasterers, to skateboards, boats and coats there are now more than a handful of brands out there who I have helped become whatever it was they wanted to be. These are just a couple of logos, but each of them a fully formed identity. From our first meeting right through to manifestos, brand books and websites I like to think of it as storytelling - showing the world who you are and why you're here.